Skills

SEO, Google Analytics/SEMrush

Sitecore, WordPress, Drupal

Salesforce

Storytelling

CMS Transitions

APA, MLA, Chicago Manual

Adobe Creative Cloud

HubSpot

Video Editing

Strategic Communications

Canva

Brand Expression

Siteimprove

Project Management

Qualtrics

Work History

Communications Manager, 2022-2024
Department of Radiology & Imaging Sciences and the Indiana Alzheimer’s Disease Research Center

  • Promoted to department Communications Manager on account of excellent professional relationships, increased demand, and years of data-driven results (SEO & Data)

  • Managed comprehensive B2B and B2C digital marketing and strategic communications for the Department of Radiology & Imaging Sciences and the Indiana Alzheimer’s Disease Research Center at the largest medical school in the U.S.

  • Crafted effective audience journeys by creating and editing content for various channels, graphics and paid ads for social media, designs for print, or imagery and stories for email messaging (Adobe Creative Cloud, Canva, Salesforce)

  • Managed web presences (public and intranet) and monitored SEO, site accessibility, and metadata by defining lead nurturing programs and conducting A/B testing leading to better user experience, improved Google rankings, and increased program applications (SEMrush, Google Analytics, and Siteimprove)

  • Planned, executed, and measured marketing campaigns by evaluating trends, utilizing Qualtrics where beneficial, optimizing data for larger school/university strategic goals, and achieving open rates of 65-70% and click-through rates of 4-5% (Graphs) via Salesforce

Communications Coordinator, 2017-2022
Office of Strategic Communications & Visual Media
Departments of Radiology & Imaging Sciences, Neurology, Psychiatry and the Indiana Alzheimer’s Disease Research Center

  • Promoted to one of the first Communications Coordinators to support dedicated areas within the school

  • Boosted digital efforts via web migration, editing, and providing web training (Concrete5 -> WordPress -> Sitecore)

  • Strengthened area ability to utilize audience journeys via digital presences, newsletters, social media graphics, brochures, videos, flyers, PPT, and annual reports

  • Remained current on emerging technologies by attending lectures/conferences and incorporating programs like Canva, Salesforce, LiveWhale, and Smartsheet into daily/weekly tasks

  • Created, implemented, and improved department/school brand identity through Salesforce Marketing Cloud reaching audiences of over 2,500/month

  • Oversaw press releases by guiding execution and ensuring news highlighted keywords, supported audience journeys, and correlated to school strategic plan

  • Led videography efforts, collaborating with freelancers or taking the helm in filming, interviewing, and editing (Canva or Premiere Pro)

  • Took initiative in pursuing stories untold as seen in the In the Margins series, which highlighted health disparities among the LBGTQ+ community

Content & Communications Coordinator, 2016-2017
Graduate Division

  • Presented and successfully executed a new social media strategy to meet goals for education programs by citing important data and collaboration from school leadership

  • Connected with doctoral students and faculty members via interviews, leading to storytelling and improved marketing efforts for future area digital presence

  • Co-led division in website migration (Concrete5 -> WordPress)

  • Acted as brand liaison and created a vital relationship between division and larger school communication efforts

  • Content editor and producer for a biomedical podcast series called, Pathways

  • BFA, Creative Writing
    University of Evansville, 2011

    Study Abroad, Creative Writing/British Studies
    Harlaxton College, 2008

  • Web Migration
    (Conversion from Concrete5 to WordPress)
    Various departments, centers, and programs
    IU School of Medicine
    2016-2018

    “In the Margins” article series
    Researched and interviewed several experts for a series of articles focusing on the disparities in healthcare faced by many LGBTQ+ individuals
    IU School of Medicine
    2019-2021

    75th Anniversary Event
    Oversaw design and messaging to over 2,000 people
    Department of Radiology & Imaging Sciences
    IU School of Medicine
    2022

    Transgender and Nonbinary Radiology Focus Group
    Organized and led a focus group highlighting the need for improved patient care among LGBTQ+ individuals who encounter radiology services. This focus group has now become a standard for the department, inviting many nationally recognized physicians for lectures and inciting change for future education models.
    IU School of Medicine
    2022-2024

  • Inklings of Calgary & Inklings of Indy
    Founder & Organizer
    Inklings of Calgary (2016) & Inklings of Indy (2017-2020)

    Diversity, Equity, and Inclusion Committee
    Communications Leader
    Department of Radiology & Imaging Sciences
    IU School of Medicine
    2019-2024

    Fall Creek Owners Association
    Treasurer
    2021-2023

    LGBTQ+ Interest Group
    Co-Leader
    Department of Radiology & Imaging Sciences
    IU School of Medicine
    2021-2024

    Staff Affinity Council
    Communications Subcommittee Leader
    IU School of Medicine
    2022-2023

    Transgender and Nonbinary Radiology Focus Group
    Co-Leader
    IU School of Medicine
    2022-2024

    GenderNexus
    Communications Consult
    2024-25

  • Stock Associate, 2016-2017
    World Market
    Carmel, IN

    Stock Associate, 2014
    World Market
    Ann Arbor, MI

    Stock, Sales and Inventory Associate, 2012-2014
    Bed, Bath & Beyond
    Ann Arbor, MI

    Barista, 2010-2011
    Penny Lane Coffee House
    Evansville, IN

    Marketing Intern, 2009
    Cannon Cochran Management Services
    Danville, IL

    Tour Guide and Admissions, 2007-2011
    University of Evansville
    Evansville, IN